Private Lives

There was a wonderful store in Chicago called Private Lives. It was purveyor of fine bed linens. I loved the store name, and the simple way in which the logo design captured my imagination. I bought my first set of sheets there. Gleefully giddy to pick from a wide array of already finely selected merchandise, my first boutique experience signaled the arrival of married life. Who knew shopping for bed sheets could be such a grown-up fun. Never mind that I picked black and white checkered sheets -- marvelous and horrible at the same time. Of all things I could choose from, this is what I came up with? I would like to think I was ahead of my time. I'd like to think I had some design sensibility back then when I didn't know any better! Without black and white, we would be lost...in our own private lives.